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The CULTIVATE Blog
A regular dose of articles, tips and teachings for your customer experience creation
What does the future hold for Quality Assurance?
Customer Experience has been a hot topic for years (and rightly so), yet despite us knowing how valuable an expertly designed, delivered and cultivated Customer Experience is, so few companies weave the assurance of that experience delivery into their regular practice. 93% of customers are likely to make a repeat purchase with a company that offers excellent customer service (HubSpot), but how do we know if we are delivering excellent customer service? Itโs not by ticking a box when an agent completes a data protection check or when they shared the T&Cโs (despite how important that may be, that isnโt why a customer would refer you to a friend!).
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