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The CULTIVATE Blog

A regular dose of articles, tips and teachings for your customer experience creation

katie Stabler katie Stabler

How to keep that startup magic through scaling and growth

Close your eyes and think about the last time you transacted with a small business, an independent hustle or a new startup. Did you open your delivery to find a personalised thank you note? Was the last email you read from them quirky, interesting, or fun?

Did the customer service person you spoke to take the time to listen, understand your needs and talk to you like a friend?

Are you smiling?

That’s the startup magic, the special something that small businesses have, that fresh-faced independent’s ooze. It’s personality and care which creates an impactful customer experience.

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