The analysis of your customer experience through the perspective of your customer using Customer Journey Mapping methodology

The design of new or existing experiences/services/products using customer knowledge/input/insight.

The creation and use of customer personas (outside of Marketing) to influence business actions/decisions.

Customer (in the general sense) information sharing and awareness generation.

E.g. customer experience-related bonuses, feedback/review-related recognition etc.

Via the use of experience-focused metrics such as CSAT, NPS, CES etc.

Customer-focused reporting in the boardroom.