Data on how our customers use/interact with our website and/or app.

Data from our social media channels (e.g. levels of likes, shares, comments, tags as well as reviews, requests and feedback).

Such as TrustPilot, FeeFo, Trip Advisor etc…

Such as the volume of complaints/returns/enquiries and the reason for complaints/returns/enquiries.

One-on-one interviews with customers.

Collaborative workshops/discussions with customers

Testing products/services with real customers or people representative of your customer base.

The use of a professional customer experience, research or consultancy company to provide insight into your customer base.

In-depth analysis of your end-to-end customer experience through the perspective of your customer.

Insight from your team in relation to your customers.