We collect direct customer feedback. We analyse it to understand what the data shows. We use the insight to make changes/improvements. We respond to our customers when they provide feedback and keep them informed about how we use their feedback.

We collect direct customer feedback. We analyse it to understand what the data shows. But, we aren’t yet using the insight to make changes/improvements, nor do we respond to our customers when they provide feedback.

We collect direct customer feedback and we share this with our teams. But we don’t analyse, use, or respond to our customers when they provide feedback.

We do ask customers for feedback but at the moment we don’t do anything with it.

We don’t ask for any form of feedback at the moment.