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Customer Satisfaction - All-time low!
The 2023 UK Customer Satisfaction Index (UKCSI) was published a few weeks ago and showed the lowest score since 2015, with such a sharp drop in satisfaction, the likes of which have not been seen since 2008. As a customer, there's nothing more frustrating than receiving subpar service or experiencing a product that doesn't meet your expectations. As a business, low customer satisfaction leads to negative reviews, increased cost to serve, lost customers and a loss of customer wallet share (CWS). That's why the results of the 2023 UK Customer Satisfaction Index (UKCSI) are so concerning.
This gloomy news is of course, disappointing, but it's also an opportunity for businesses to learn and re-evaluate their customer service strategies and make improvements.
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