The ability to listen is a seriously underrated quality and it’s a skill that not all businesses have mastered. Despite the many channels, tools, and technology available to enable us to really hear what our customers are telling us, we still often just skim the surface.

The ability to listen can be the catalyst for cultivating satisfied and loyal customers or for creating a level of frustration that can only be relieved by customers walking away.

A headshot of Katie Stabler

Katie Stabler

So why, when listening to our customers is so incredibly invaluable, do organizations still fall short?

Here, Katie Stabler explores some of the lesser-discussed reasons that a business might be unable to hear what its customers have to say.

It's been a tough start to 2020, but as the world starts to regain some form of normality and our much-missed businesses begin to emerge out of a forced hibernation, the prospect of picking up where we left of is enticing!

If only it were that straight forward. The truth is, our environment, our social ability and our economic circumstances have altered so much that our customers are no longer the customers we once knew, their needs, their wants and their expectations have changed.