I recently joined Call Centre Helper to talk about how to manage seasonal peaks - all businesses experience fluctuations in demand - here are three tips to prepare you for when the tide hits.

I'm the kind of customer who recognises a good experience when it happens, I'll happily pay more for it, I revel in it, I share the experience on social media, I recommend the company to my friends and I’ll likely become a bit of a brand loyalist.

It's been a tough start to 2020, but as the world starts to regain some form of normality and our much-missed businesses begin to emerge out of a forced hibernation, the prospect of picking up where we left of is enticing!

If only it were that straight forward. The truth is, our environment, our social ability and our economic circumstances have altered so much that our customers are no longer the customers we once knew, their needs, their wants and their expectations have changed.