The framing effect has nothing to do with picture framing (picture framing…is that still a thing?). The framing effect is actually a mental shortcut where we make decisions based on how information is presented, rather than the information itself. It's a type of cognitive bias that can be influenced by positive or negative wording, the situation and the settings we find ourselves in.

It’s been a strange year indeed. The ongoing impact of the pandemic has left businesses and customers alike in unfamiliar and uncertain circumstances. But hope is not lost; there is opportunity amongst all of this uncertainty.

Like many, I love supporting local businesses and this week my first feature article went live in Cheshire Life magazine!Not local to cheshire? Don't worry! These 4 tips to business regeneration will apply to your business no matter where in the world you are