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The CULTIVATE Blog
A regular dose of articles, tips and teachings for your customer experience creation
How to Use the Framing Effect to Improve Customer Experiences
The framing effect has nothing to do with picture framing (picture framingโฆis that still a thing?). The framing effect is actually a mental shortcut where we make decisions based on how information is presented, rather than the information itself. It's a type of cognitive bias that can be influenced by positive or negative wording, the situation and the settings we find ourselves in.
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